Digital Reality Lab is a software developing team consists of ex-Silicon Graphics engineers. They have developed a number of graphics/visualization products & systems from a Silicon Grahics age, and satisfied the expectations of customers. After spending some times as an independent company in Nakano Tokyo, they now are owned by IMAGICA DIGITALSCAPE Co.,Ltd.

MUJI will offer participants the chance to win a right to live in a brand-new house in Tokyo for 2 years free rent. http://sumitai.muji.net

Digital Reality Lab created a virtual MUJI House app for iPhone for this promotional campaign. You can build your own MUJI House anywhere you want.



Play with the app and win the house! I'll be visiting your place if you get the one.

Digital Reality Lab launched DIGIREA Engine.
Brochures JP/EN
Key feature sheet

National Cerebral Cardiovascular Center and Digital Reality Lab wrote the "楽々実践VR(=Easy & Practical VR)" column printed in the Journal of the Virtual Reality Society of Japan(No.4, 2011). We wrote about the HeartBook and its future visions.

Transit Advertising of "Cowboy & Aliens" in Tokyo subway has started. You can get special movie message from Mr.Shoei & Steven Spilberg, only on the in-subway posters. Don't miss it..

Paramount Pictures Japan and Digital Reality Lab released the new version of "Cine-Label" (Ver1.1) . In this version, we implimented "real-time keying" on a movie player. With this function, video files those are shot for chroma key are played with their backgroud set transparent. This appears to the user that the virtual objects shot in the video files and real world coexisted in the same space.

On this promotional campaign, we shot 2 video contents with greenscreen background. Mr.Shoei--a famous Japanese actor, talks and promotes the "Cowboy & Aliens" from the mobile screen as if he is standing in front of the user.

-by makoto

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