Digital Reality Lab is a software developing team consists of ex-Silicon Graphics engineers. They have developed a number of graphics/visualization products & systems from a Silicon Grahics age, and satisfied the expectations of customers. After spending some times as an independent company in Nakano Tokyo, they now are owned by IMAGICA DIGITALSCAPE Co.,Ltd.

Digital Reality Lab packaged their mobile AR viewer as "Cine-Lalel" and started to provide on the AppStore and Android Market. Cine-Label is specialized application for movie and video content promotion, its main functions are as below
・Virtual Cinema Screen-AR
・Photo Frame
・Push Notification

Paramount Pictures Japan selected Cine-Label as their mobile promotional campaign tool, on their amazing work "Cowboy & Aliens". In this campaign, AR marker printed flyers are distributed to the theaters all around Japan, and iPhone & Android users can view bonus contents those are only with this App and Flyer. This combination "to view invisible" well matches this movie's content "aliens appear in the cowboy picture".

Digital Reality Lab developed mobile AR viewer. In this demonstration, displaying 400,000 polygons TIE fighter(a famous spacecraft in the STAR WARS) on iPad2, operationg with completely no frustration. It means this viewer is applicable for bigger data, and can depict the visuals in more richer expression. This is very good news for the CG creators around the world.

As you see, this is using ARToolkit as image recognition, but we made our viewer independent from it. So we can replace it with other good recognition tools. It runs on iOS4.3 or newer.

Project Japan Creative Cafe@Ministry of Economy, Trade and Industry(METI-経済産業省) selected Digital Reality Lab's EarthGraph as their content for the exhibition @Futur en Seine, Paris. We gave some presentations of our product and had so many business meetings with French companies, we think we could have a good time.

Au revoir, st-denis! This trip was too busy to have time to enjoy Paris, just a round trip between hotel and site, finally we were caught in strike of Air France @air-port for 11 hours.

-by makoto

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